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My oldest Parma catalog


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#1 Mike Patterson

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Posted 11 March 2023 - 08:15 PM

I found my stash of old Parma catalogs today, and thought I would share this one, because of the photos. I'm guessing this is from 1972, but it could be '73.

 

PC72 #1.jpg

 

It was a grand total of four pages printed on 8-1/2" x 14" paper.


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I am not a doctor, but I played one as a child with the girl next door.





#2 Mike Patterson

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Posted 11 March 2023 - 08:16 PM

PC72 #2.jpg


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I am not a doctor, but I played one as a child with the girl next door.


#3 Mike Patterson

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Posted 11 March 2023 - 08:18 PM

PC72 #3.jpg


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I am not a doctor, but I played one as a child with the girl next door.


#4 Mike Patterson

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Posted 11 March 2023 - 08:20 PM

Check out the postage!

PC72 #4.jpg


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I am not a doctor, but I played one as a child with the girl next door.


#5 Bill from NH

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Posted 11 March 2023 - 08:55 PM

I don't recall that specific catalog but during the '70 I did a lot of mail-order with Parma & Speed & Sport for 1/24 items I could not get locally.


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#6 Mike Patterson

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Posted 12 March 2023 - 09:54 AM

Here's another Parma catalog from 1973. It has all of their "PARMA" branded merchandise:

 

ParInt-1.jpg


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I am not a doctor, but I played one as a child with the girl next door.


#7 Mike Patterson

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Posted 12 March 2023 - 09:55 AM

ParInt-2.jpg


I am not a doctor, but I played one as a child with the girl next door.


#8 Mike Patterson

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Posted 12 March 2023 - 09:56 AM

ParInt-3.jpg


  • David Reed likes this

I am not a doctor, but I played one as a child with the girl next door.


#9 Mike Patterson

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Posted 12 March 2023 - 09:57 AM

ParInt-4.jpg

 

I still have my #720 Motor Cooler. With sticker!


I am not a doctor, but I played one as a child with the girl next door.


#10 Bill from NH

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Posted 12 March 2023 - 01:10 PM

I like how they sold the Russkit inline motor brackets for $0.19. I still have a card of them I bought at that price.  :laugh2:

 

This was a catalog I was familiar with Mike.


Bill Fernald
 
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#11 Jaz

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Posted 12 March 2023 - 03:17 PM

I've only seen that picture of the Parma track ever. Have there been other pictures? 


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#12 MSwiss

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Posted 12 March 2023 - 03:30 PM

20230312_152652.jpg

20230312_153028.jpg
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Mike Swiss
 
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#13 dc-65x

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Posted 13 March 2023 - 10:37 AM

Thanks for the Parma catalog, Mike. I've downloaded the photos.   :victory:


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#14 Steve Deiters

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Posted 13 March 2023 - 10:55 AM

Ken MacDowell of Parma was a classic American serial entrepreneur – punching hood louvers, painting 'weirdo' shirts and hats at car shows, retail slot car establishment, mail-order slot car parts, manufacturer of high performance Russkit controllers, expanded to a complete line of slot car and R/C products.  The list goes on and on...

 

Ken told me once as his catalog list kept expanding and the products offered diversified. "I want a third of this parts list to change every year. Old products out and new products in constantly."

 

This was right out of a Harvard Business school textbook strategy, and it served him, Parma International, and his customer base very well for many years.


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#15 Mark Onofri

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Posted 22 March 2023 - 01:25 AM

Thanks for posting this. Items like this are invaluable for determining dates and identification.
At those prices, I can see why it's called the dark ages. Who could possibly afford sutch a expensive hobby! LMFAO 🤣 . I didn't get involved until 74 and,if you were in your early teens, it was kind of a expensive hobby for most kids, With the exception of HO.
In retrospect, I was very fortunate to be able to do it. Two dollars a day seems like a joke today but, it went a long way and, was more than most of my friends had.($12.20 today) I should have worked more than Saturday!!!





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