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#1 Steve Okeefe

Steve Okeefe

    We're all mad here

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Posted 06 March 2013 - 09:55 AM

Shark Racing Shells Bodies


Shark Bodies 18 Nov 2010.jpg


Shark Racing Shells, produced by Squires Enterprises, likely began offering product in early 1964 and built up their product line very quickly. Even magazine review writers made note of how quickly Squires produced new bodies. Notice how the September 1964 Shark Racing Shells review in MC&T (below left) includes a new 1965 Ford Mustang body, and how the copy writer in the January 1965 MC&T review of a new Shark Maserati 5 Litre GT (below right) indicates most manufacturers take up to a year to produce a body, but that Squires did this in just a couple of months.


Shark Racing Shells was clearly a successful brand name seller, successful enough to have as other slot car manufacturers sometimes did in the mid 60's, become involved in an exclusive sales contract with distributorship: Robert Coogan & Associates. RC&A promptly developed an obscure logo using a line drawing of what appears to be a shark and a Maltese Cross on a shield (Maltese Crosses were something of a fad in the mid 60's), and the brand name "Shark" in an overly dramatic font.


There was one, and only one ad in the April 1966 issue of Car Model using this strange new motif (it even appears in the list of advertisers in that issue as "Coogan Associates", not Shark Racing Shells).


So much for exclusive sales contracts with distributorships. Perhaps Shark Racing Shells would have done better if they had just stuck to publishing prominent photos of the extensive product line, as there are strangely few published photos of Shark bodies.


Here are some scans of magazine ads and reviews:


MC&T V1N6 Sep 64 p6.jpg MCT V1N8 Nov 64 p12.jpg


MC&T V1N9 Dec 64 p10.jpg MCT V2N1 Jan 65 p5.jpg


CM V4N9 Apr 66 p77.jpg

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