Thanks for the input chaps.
As I have no hi-tech way to measure magnet strength. I tried a different method to compare known motors.
I used a 1oz mild steel weight and tried to pick it up with the side of the cans of various 36ds, the results were:
Cox, Revell, Monogram, Classic etc - no movement of weight.
707 with shim - I could pick up weight if I was real gentle.
707 without shim - lifted weight clean before contact was made.
This made me look closer at this motor, I shone a torch inside and looked through the holes on can end and the mags are shimmed, just not with usual 1 piece shim + the mags are not retained by the pressed tabs on the flat side (they are not tall enough to reach), but by 2 U clips, one each side.
So Don, I'm now thinking possibly late 707 rather than early as this alleviates the uneven air gap created by the 1 piece shim.
John the wrinkly edge on the sticker is the end of the lead wire "photo-bombing" my shot. sticker is minty