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Matchbox turns 65


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#1 Cheater

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Posted 30 August 2017 - 09:37 AM

Riddle me this... why do static, non-scale Matchbox toy cars get more respect and publicity than virtually any aspect or scale of model car racing? Based on the linked item from Hemmings Daily, which is primarily concerned with 1:1 car collecting, I think that's not a spurious claim.

I know what my answer would be to the question posed, but I'm not going to state it. You tell me.

Matchbox turns 65, celebrates its Sapphire Anniversary with 46 new car and truck tools for 2018

 

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Gregory Wells

Never forget that first place goes to the racer with the MOST laps, not the racer with the FASTEST lap





#2 Gator Bob

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Posted 30 August 2017 - 11:08 AM

Answer = Twenty3AM   ^_^

 

Timeless

 

Is that the same answer you came up with? :laugh2:


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#3 Cheater

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Posted 30 August 2017 - 11:14 AM

No, that's not what I'm thinking, Bob.


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Gregory Wells

Never forget that first place goes to the racer with the MOST laps, not the racer with the FASTEST lap


#4 Justin A. Porter

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Posted 30 August 2017 - 11:29 AM

Accessibility. Visibility. Variety. 
 
Anyone with two dollars (sales tax after all) in their pocket and a department store in their town can become a Matchbox collector. From there, there's an unending selection to collect to which the manufacturer is always adding. You can get into the hobby as shallowly as "I like these cars" to as deeply as "I have a deep understanding of the history of the brand and am seeking out mint examples of every model ever" but regardless there isn't a "wrong" way to collect Matchbox cars. 
 
But then, toy collecting - with some exceptions as I have dealt in vintage toy cars for some time as well - isn't a competitive sport. Slot car racing is. That distinction (which I am aware automatically negates the existence of the large collecting aspects of the HO, Vintage 1/24, and 1/32 scale communities) is where the separation begins.
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#5 Gator Bob

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Posted 30 August 2017 - 11:30 AM

They are indestructible and fit in your pocket?  :)


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#6 Eddie Fleming

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Posted 30 August 2017 - 11:41 AM

The sad part is that my impression of them is they are not very good models. The wheels often don't fit the car and the the detail is not all that good ect.


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#7 Dallas Racer

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Posted 30 August 2017 - 11:52 AM

Greg, the only similarity between Matchbox toy cars and slot cars is the word "cars." I don't see how it could be relevant.

This pic could be of any Saturday slot car race. But it's not. It's actually a model train club meeting. Mostly old farts wondering why more young people aren't participating in their ancient hobby. ;)
 
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#8 Dave Crevie

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Posted 30 August 2017 - 01:56 PM

I see at least two younger guys in that shot. But it is the same story, kids aren't builders anymore. They want instant gratification, and Matchbox, as well as other die cast models, give that. 


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#9 don.siegel

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Posted 30 August 2017 - 04:25 PM

It's revenge: for a couple years in the '60s slot cars got all the publicity, while diecasts were the poor man's hobby, getting no respect. Once that started reversing in the '70s, as diecast collecting became more respectable and widespread, they poured it on: slots were out of fashion, obsolete, too arrogant for their own good for a couple years... 

 

That's a personal theory...

 

Don 


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#10 Gator Bob

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Posted 30 August 2017 - 06:01 PM

Riddle me this... why do static, non-scale Matchbox toy cars get more respect and publicity than virtually any aspect or scale of model car racing?

- They come painted, assembled and some even change colors. :dance3:

The 200 or so 1/87th I have don't take up much space.

 

- They are sold all over, they're cheap and 'kid proof'. :bomb:

 

- Parents buy them to shut junior up. :shok:

 

- Anyone can 'drive' them. :laugh2:

 

- Great accessory for HO track set-ups.    :good:

 

Ready for your answer Greg. :)


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#11 Bill from NH

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Posted 30 August 2017 - 07:31 PM

They've been around longer than commercial slot racing.


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#12 Bob Kurkowski

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Posted 31 August 2017 - 06:36 AM

Real simple answer, Matchbox can be anything you want them to be, first car, collector item, play toy, paper weight, etc. Your imagination is the limit of a Matchbox product so that is a great part of their appeal.

 

Matchbox offers a very diverse product line also with, auto's, motorcycles, farm equipment, fire equipment and even excavation equipment plus many other I am not familiar with so there is something for everyone.

 

Personally when I was a kid I purchased cranes, tractors, and track vehicles [bulldozers] and basically anything that had some type of articulation, why I don't know for sure but I got hours of enjoyment from them playing in the dirt and then later on I enjoyed the memories that they gave me of my youth.

 

Bob K.



#13 MSwiss

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Posted 31 August 2017 - 10:30 AM

All the above answers are great.

 

I'll just add they have a catchy/memorable name.

 

Both Matchbox and Hot Wheels.

 

Also, in the case of Matchbox, the original packaging was really neat.

 

In the case of Hot Wheels, with such large volume, the ability to do lots of big time advertising.


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#14 Dave Crevie

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Posted 31 August 2017 - 02:27 PM

After reading this thread I remembered having the Jaguar XK, so I spent about an hour looking for it. I found it in

my brother's desk, but it is Corgy, not Matchbox. The box is marked 99 cents, and I think Corgy was more expensive

than Matchbox back then. The local five and dime sold both manufacturers. I also found the box for a JoHann 1964

Plymouth Fury, marked 98 cents. 







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