While using a legit website to find some technical info I received a new Safari window that locked out the browser and then a voice tells me I have all sorts of viruses, worms, and other computer alements and that I need to call the number above. It goes on to say they (Apple was supposively the source of this bulletin) would lock me out of the internet if I didn't call.
What was truly bizarre is I couldn't quit out of Safari normally but had to use Force Quit. After a relaunch of Safari the popup immediately locked Safari again with the same message. Hmmm... so I attempted to shut the machine down and that was locked out..... nothing beats the power switch... anyways, after the reboot everything's OK and there's no sign of the popup in any history, log, or cache.
Be careful out there! Even on legitimate websites you can be targeted.
It looks like this is originally a PC thing as there are posts regarding the removal of the 855-700-9110 scam and nothing about it affecting Macs...