Here's a nice little article from Pete Vack's velocetoday.com website/newsletter, written by Aldo Zana in Italy, who also owns the models themselves.
These sure would look nice as slot cars...
Aurora had already emerged as one of the leading brands in plastic kits when its products first reached Italy, shortly after their 1952 launch in the U.S. The catalogue focused on model planes and the few model cars were limited to 1:32-scale European sports and GT vehicles – at least, those were the ones sold in Italy.
The brand strategy aimed at a lower-end positioning than competitors Revell or Monogram. The Aurora plastic kits featured a lower number of parts, were easier to assemble and priced to be affordable by the majority of kids in middle- to low-income families. In Italy, one could buy as many as three Aurora car model kits for the cost of a single 1:24-scale product of the competition.
The launch of the Aurora Indy Winners series in 1958 was coherent with the strategy: easy to build kits, attractive boxes, good value for money. The collection re-marketed the Best-branded plastic kits from a few years back, originally promoted as: “E-Z Assemble”(sic) but never available in Italy.
Click HERE to read the remainder of the piece, which contains a lot more pictures.