Posted 29 August 2007 - 12:48 PM
Hi,
Since you quoted me in the first place, I guess I should take a crack at trying to answer, and the answer is.... got me!
I've often wondered about this myself, because I had two Cox cars in my youth, a Lotus 40 and a Cuc, and neither were great performers, and seemed not as good as some of the other kit cars. But they already had a reputation at the time as the "high end" in kits - just look at any of the period reviews, which were almost unanimously highly complimentary.
This started with the packaging: not sure which boxes you're referring to, but the Cox kits were beautifully packaged, great graphics, choice of cars, etc. (of course, this was true of most companies at the time). They were considered very "elegantly" engineered, and maybe this is the secret, because they really are very nice-looking cars, just mechanically speaking, and look like they should work better than they do... Not sure why there was such unanimous praise despite the evidence: I don't think they bribed all the writers, but the whole thing just seemed to be a very class outfit (their first cars were a buck or two more than the others, they used real magnesium, "tach-tested" motors, etc.), so the writers were unconsciously influenced, as were a lot of us kids, and even many responsible adults!
Since then, I think it's a self-fulfilling prophecy: everybody has to have a Cox! You may have noticed that on eBay a lot of sellers use the term "Cox" as a generic term for larger slot cars, so it has a snowball effect. Plus, they made a lot of parts, most with their name on them, so you see a motor or guide with the Cox label, and conclude it's a Cox car - even despite the name "Classic" written on a chassis for instance!
Let me use the analogy of Thingies and Pro Cars: ten years ago, very few people were looking for these. Then we started talking about them and singing their praises, and this seems to have spread to a larger, although still relatively limited group of buyers. I think the same thing happened with Cox, but stretching over some 30 or 40 years.
Philippe explains the Cox advantage over Monogram, probably their nearest competitor, as coming from putting in a full cockpit instead of just a flat one, but I'm not sure that it explains it all. Tamiya, perhaps the closest thing to a Cox phenomena, has phenominally ugly cockpits in many of their cars, with a big 36D motor bulge, and that hasn't kept them from becoming very desirable.
Anyway, hope this gives you a new perspective on Cox collectibility.
Don