I just installed a new Hawk 7, and ran the motor. It spins but the brushes are wearing 2 grooves in the commutator. Upon closer inspection I see that the brushes are installed at 90 degrees so the crest is not formed around the commutator, but the sharp edges of the brushes are in contact with the comm instead.
As mentioned above, this is nothing new, and really is nothing at all! Well, except for "wearing 2 grooves in the commutator"...that would be odd for a new motor. I *think* what you might be seeing is simply a dark ring or rings on the commutator's shiny copper surface (which is a normal "brush track") rather than an actual groove. The com metal is fairly thin on these motors and an actual groove appearing on a new motor would mean a really short life.
On the orientation of the brushes themselves, if the arc of the brushes is oriented at 90 degrees to the circumference of the commutator, that could actually help break-in, since the thinnest parts of the brush faces will more quickly wear and form to the surface of the commutator. I don't know what "the fast guys" are doing with these, but this type situation would seem to me to make some sort of break-in technique/practice pretty important.
None of this has anything to do with reducing brush drag/friction or anything like that. As an aside, if a brush is rectangular in section as opposed to square, a brush could be installed "horizontally" (*it's wider dimension running in the same axis as the direction of rotation of the motor) or "vertically" (it's narrower dimension running in the same axis as the direction of rotation). In either case, the brush will carry the same amount of current and exert the same drag or friction on the com, but the duration the brush is in contact with a com segment, overlapping two segments as the armature rotates and "firing" will be different which could effectively change the performance of the motor.
Long story short, there's nothing "wrong" here at all. This is common practice for Mabuchi with their "motors for industry" which is what these things are. The little "FK" motors are exactly the same as a bazillion other motors Mabuchi makes for everything from car door lock actuators and electric windows to whatever...just spec'd for slot cars running at a nominal 12V...give or take
-john