From the website People of Play:
"I’m Dave Kennedy and I’ve been given the moniker of “slot car evangelist.“
In the '60s and '70s slot cars were a mainstream hobby and toy. But as the culture in the US changed, as the buying habits and play patterns changed, slot cars were marginalized here in the US and nearly died as a hobby. Gone are the days of TV broadcasts of slot races on the evening talk shows and a slot car track in every small town across North America.
I’d been into slot racing since I was about five years old (I’m 50 now), and as one of the few people doing slot car marketing since 2007, I can tell you it’s been a hard road to travel.
The near death of the hobby in the mid-'70s here in the US means that we’ve lost several generations of children. The job of exposing parents now to the hobby means doing lots of basic, very 'retail marketing' events to get controllers in the hands of kids and parents to show them the fun of racing scale miniature cars around a plastic, electrified slot track."
Read the rest of this very interesting essay HERE.