Open the raceway Mills--- I'll come race there too!!! At least--if you'll LISTEN to your customers, you may very well have a chance to not only survive, but thrive!! MANY business's fail because the owner is too busy with the wrong agenda, self promotion works best--because even IF the manufacturer's get involved, slot racing IS a LOCAL industry. Wherever you open your shop--you'll be drawing the bulk of your customer's from a 20 mile radius. I don't think national promo's are going to help you there!!! I would be thinking about both forms of racing-- a smaller 1/32 style routed track for the plastic car crowd---and the larger hill climbs and flat tracks for the 1/24 crowd. I would NOT necessarily put in a King track, unless it was older flatter style. The really FAST cars are all being run by sponsored drivers or people buying products direct from the manufacturer, so they will not help pay for your electric bill, let alone help make you profitable.
The GROWING segment of slot cars is Classic plastic cars -- and D3 style retro racing-- along with the simple Flexi type cars. Then the racer's will come and look into faster cars-- but I wouldn't plan on starting there.
Then--- PROMOTE around the race track--- adds in the Model Car Magazine for plastic cars etc. They will attract attention from the people you're trying to reach. The OTHG club in LA has 50 active members and a lot more that come around to see what we are up to. REAL looking cars on a racetrack are cool too!!
FWIW
Tim
Tim, thanks for your thoughts, and I am going to go through with my plans hopefully, but you would not believe the comments that I heard. The D3 guys at BP are great, and the San Diego guys are what makes the racing fun. What I rekindled at the Legends race really hit home to me why I liked to race in the 60's with the added benefit that now everyone is sharing information. Ask Doug or Paul what they are doing, ask Mike Boemker and he will show you what is up. The difference today is markedly better than the win at any cost that we had in the golden age. Maybe we all wised up over the years, and found that with now only one track left in the LA metropolitan area it is better to support those people that are keeping it alive. I have had 3 successful businesses, and all of them were customer service savvy. If you do not give your customers what they need, they will look elsewhere. And, MadMax, there is a compromise between profit and reasonability. Tim is right when it comes to LOCAL interests. A national program has really never worked, and slot racing is basically a local item. Just check out the wing car association. 200 members total for the USRA. Are you kidding? I am not knocking wing racing, all has it's place in the hobby, but come on, how strong is any organization if it only has 200 members? No wonder banks would laugh at you wanting to start a business. Customer Service is the key to any business surviving, and if scrapbooking can make it for an hour on QVC, then slot racing can survive if properly done. Just my opinion, I could be wrong