this seems like the type of technology the company I used to work for would be involved in, since the size and shapes of the magnets would directly affect the design of the magnesium castings they produce. But I haven't heard anything. I suspect their engineering dept. is taking a wait and see attitude. Could be that the price of the new magnets will be high enough to put off any manufacturers that might use them instead of the rare earths. Longevity will be a huge factor. We already know that rare earths hold their strength.
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We have neodymium ore in this country. The problem is the cost of mining it. The Chinese pay rate of pay is $1.15/hour. The US federal minimum wage is $7.25/hour. In both cases you can make more if you prove you are worth it, ( or are in a union)
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My family had a Zenith color TV for 17 years. In the same amount of time I have had two Samsung, a LG, and a Japanese made Sony. The Zenith cost 2 21/2 weeks pay in 1967. $550.00. The four Asian made TVs cost not quite $2000.00 in 1967 dollars. Who's the dummy here?