Jump to content



  • Please log in to reply
No replies to this topic

#1 Steve Okeefe

Steve Okeefe

    We're all mad here

  • Administrator
  • PipPipPipPipPipPip
  • 1,096 posts
  • Joined: 16-February 06
  • Gender:Male
  • Location:Greencastle, PA

Posted 06 March 2013 - 04:06 PM

Dart Scale Racing Products Incorporated Bodies


Dart Bodies.jpg


DART (Scale Racing Products Incorporated) advertised in the major slot car magazines in 1965, claiming to be "the new standard of quality in slot racing bodies - with sales far exceeding expectations". Ummm...  Whose expectations?  In 1965 I was a teenager interested in (among other things) building and racing slot cars - what did I care about "sales far exceeding expectations"?  I wanted lower, wider and lighter...


With such an enlightened comprehension of their retail marketplace, and the expectations of their teenage and young adult customers, DART's new standard of quality faded away pretty quickly.  I have yet to find a single photo of a DART body.


Here is one of their ads:


Dart Ad.jpg

Electric Dreams Online Shop