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Slot car print advertising


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#126 don.siegel

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Posted 23 December 2023 - 05:35 AM

Yep, I've seen that ad in a few other places Ed. Aurora was probably the richest of the slot car manufacturers, and even placed their ads in major market magazines - maybe Strombecker too, but the others were generally limited to more targeted ads, like in Boy's Life (also a Scouts magazine I think). 

 

Don 






#127 edscars

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Posted 23 December 2023 - 06:31 PM

Yes Don, I think Aurora had the biggest advertising budget so they were able to place ads in the widest variety of places. They had full page color centerfold ads in some of the December issues from the '60s Boy's Life magazines, and many back page ads in comic books too. By the end of the '60s they probably sold more slot cars than any other company, and they kept on selling them through 1983.  They stated their own approximate sales figures in one of their catalogs I think.  Need to look that up again before i quote the number I seem to recall.


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#128 Vay Jonynas

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Posted 04 January 2024 - 11:52 AM

In Dec '66, the inner cover of this magazine had a Christmas ad for what some boys were hoping for...Aurora HO...HO HO. 

 

post-7495-0-39228100-1703289554.jpg

 

I wish that other slot car manufacturers, e.g. Monogram, Cox, AMT, had released slot car kits of those gorgeous XKE Jaguar and Cobra GT racers in either 1/32 or 1/24 scale!

 

:)


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#129 don.siegel

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Posted 04 January 2024 - 12:18 PM

Off the top of my head, Revell made a 1/32 XKE, K&B made a 1/24 Cobra GT... lots of other companies made the XKE, it's one of the most produced slot cars in history, but there were very few in 1/24. It was mostly made in 1/32 and smaller scales. 

 

K&B also made a 1/32 Cobra GT, as did Auto Hobbies, while Lindberg made a 1/24 model, as did Monogram (a slightly different version, vac-form body). 

 

No lack of either of these cars in almost any scale! 

 

Don 

 

Here's a beautifully detailed (not by me...) K&B Cobra Daytona: 

 

KB Cobra Ezio-1.JPG

 

Lindberg and Otaki Cobra GTs: 

 

Lindberg Otaki Cobra GT.JPG

 

A Marx convertible XKE in a slightly oversized 1/32 scale 

 

Marx Jag XKE-3.jpg

 

A Strombecker XKE, also oversized 1/32: 

 

Strombecker Jag Type E pan chassis-1.JPG

 

Those are just a sampling, from my photo library... 

 

 

 

 


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#130 edscars

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Posted 04 January 2024 - 10:31 PM

In 1/32, Strombecker also made the XKE as well as the Cobra GT. At least one of version of their Cobra GT (maybe the only version) had a 2-piece plastic molded body/chassis, top and bottom.


Ed Kipen

#131 don.siegel

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Posted 05 January 2024 - 04:20 AM

Yep, that was the only version of the 1/32 Strombecker Cobra GT; it must have been a very popular car, since you can see lots of those circulating on ebay! Often missing the top or other parts. 

 

Don 

 



#132 Vay Jonynas

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Posted 01 August 2024 - 03:37 PM

A couple of ads for Cox Cheetah slot car kts:

 

Cox_Cheetah_32.jpg

Cox_Cheetah_p9BMDQfy6RHTzJy4TLBQUu.jpg

 

I still covet one of these Cox kits today because Cheetahs are among my very favourite sports prototypes from the 1960's!

 

:)


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#133 don.siegel

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Posted 01 August 2024 - 03:44 PM

Lots of those floating around, especially in 1/24, but the built ones are often missing parts. 

 

Of course, the MIB kits are a different price bracket! 

 

Don 



#134 Vay Jonynas

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Posted 02 August 2024 - 11:04 AM

Of course, the MIB kits are a different price bracket! 

 

Unfortunately so! And the Cheetahs are very expensive compared to the Ford GTs.

 

:frown:


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